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Changed
Face of Air conditioner
Once
upon a time in India, owning an Air Conditioner was a dream. Later it became a
luxury. With the nation opening doors to multinationals and with the change in
the outlook towards life, this luxury has now become a necessity. This
alteration in attitude has resulted in increased sales and caused the air conditioner price in India
to fluctuate at a faster rate.
Air
Conditioners in India
As
mentioned earlier, post liberalization Indian market saw a heavy down pour of
multinational brands. Today all the popular brands are available in India with
an array of products, and are fighting for survival. It’s the same in the case
of air conditioners too. One can find all the major players competing with each
other in the Indian market. By increasing the quality, resorting to attractive
promotional schemes and reducing prices, they try to boost their business.
The
Split ACs and Window ACs are two main types of air conditioners available in
India today. Portable Air conditioners are also becoming popular. These do not
need a fixed installation like the others. The customer can choose an ideal
one, according to his requirements.
The
capacity of the air conditioner (usually measured in tons) is also taken into
account while choosing one. Another decisive buying factor, is the energy
efficiency (rated on a scale of 1 to 5) of the air conditioner.
As
mentioned earlier the air conditioner market in India has become very
competitive, resulting in high price fluctuations. Branded products are available
at various prices and there are small time players, who sell at very low prices.
It’s
again the capacity, energy efficiency and special features of the product,
which decides the price.
During
this year, there was a slight increase in the air conditioner price in
India as a whole, and as a result there was a small drop in the sales
initially, but the rising mercury has improved the condition and the market has
picked up since.
The
companies’ overview, weakening of rupee, the financial budget, upgrading of
energy efficiency norms and increased production cost, are few of the reasons
for the price rise. But, they all are
having a positive feel that the there will be a growth in sales because the
increase in energy efficiency will cut down electricity bills drastically,
which will delight the customer and enhance sales.
To a certain extend this calculation is logical in deciding the air conditioner price in India. The importance of air conditioners in households and offices have increased, the steep rise in summer heat coupled with the increased energy efficiency of air conditioners, will certainly increase the sales in the long run.

